Maximize Opportunities Across All Channels with
GSI Commerce's Technology Experience


GSI Commerce's Core Technology Services provides an integrated foundation that supports all aspects of e-commerce including managed hosting, Web pre-production, content management, product merchandising management, search, promotions, guided selling, personalization, order and inventory management, payment processing, logistics, multichannel experience, customer care, and data management, reporting, and analytics.

Core Technology Services is a combination of proprietary and best-in-class third-party applications built to flexibly support features and functions on a common infrastructure while allowing each partner's solution to be customized to fit its individual business objectives. GSI Commerce hosts and manages multiple partners' Web stores on a common infrastructure that allows for a high degree of customization to fit the brand identities and business objectives of partners.

GSI Commerce works with its partners to create a compelling online shopping experience, while reinforcing the brand, growing revenue, and encouraging customer loyalty. GSI Commerce's cross-functional teams collaborate with partners to develop user interfaces and e-commerce processes, effective messaging, consistent communication, an intuitive purchasing process, and an array of online customer care information.

Core Technology Services drives growth through category-specific guided selling tools such as outfits, bundles and collections, comparison charts, instructional guides, product configurators, and boutiques/concept shops. Each Web store provides partner-specific branding and navigation. GSI Commerce creates personal value to shoppers through Web store and backend capabilities for monogramming, names and logos, gift-wrapping, and other value-added services.

Core Technology Services provides significant multichannel opportunities for partners through catalog integration, corporate and group sales, universal gift cards, associate ordering systems, pickup at store, and pickup-in-store and ship-to-store capabilities. GSI Commerce has the tools and subject-matter expertise needed to help build loyalty and lifetime value through effective segmentation and up-sell/cross-sell and advanced personalization.

Core Technology Services includes integration with logistics and customer care operations and systems, taking a flexible approach to integrating with partners' existing infrastructures when appropriate. GSI Commerce also manages various data feeds on behalf of partners to syndicate content to third-party sites. The focus is always on positive customer experience and growth of partners' e-commerce businesses.